How We’re Responding to Hurricane Florence

Hurricane Florence hit the coast of North Carolina on Friday morning but some eastern towns such as New Bern, Morehead City, Atlantic Beach, and Wilmington suffered the effects long before Florence made landfall. These areas are seeing flood waters and damages like they’ve never experienced and they need our help.


While we never wish for a natural disaster to strike, this is exactly why we believe in what we do. The most immediate way for us to assist is to direct funds through GoodBookey & the College Football Challenge to one of our existing partners, United Way of the Cape Fear Area. This organization is in the heart of the destruction and is directly helping with Florence relief efforts.


We hope you’ll join us in Week 4 of the College Football Pick’em Challenge and donate to UWCFA, which by the way enters you to win an awesome prize provided by Lonerider Brewing Company. If you want to give more than $5 you can head over to their website and drop a larger donation. If you’re wondering about other ways in which you can assist Hurricane Florence victims, we wrote up an entire blog post over on Carimus full of resources for those that are wanting to donate and volunteer.


To pull at your heartstrings a little, we thought we would leave you with some examples of how other companies are helping give back in this dire time of need.


  • PepsiCo originated in New Bern, NC and to show their love they have donated $1 million in relief funds and have provided 350,000 meals to those affected by the storm.
  • Anheuser-Busch is donating 300,000 cans of drinking water by the truckload to NC, SC, and Virginia which were all impacted by Florence.
  • Chef Jose Andres, who helped after Hurricane Maria hit Puerto Rico, is currently in Wilmington providing meals to evacuees, shelters, first responders, and emergency workers. As of yesterday he and his crew had prepared over 60,000 meals for those in need.
  • MillerCoors donated 80 pallets of drinking water from their brewery in Virginia to affected areas.
  • Airbnb and hundreds of its hosts have opened up their homes for free temporary stay to evacuees and relief workers from September 10th – October 1st.


This is just to name a few and we hope it inspires you to join in and help relieve the devastation being felt along the East Coast. Cheers to people helping people.